We give you two facts that will not leave you indifferent:
WhatsApp has 2 billion monthly users.
Facebook Messenger with around 1.3 billion users.
Instant messaging and digital marketing
Instant messaging has completely changed the way people interact with each other and not only that, but also the way people interact with brands.
Every day, more and more companies are opting for instant thailand number for whatsapp messaging on social networks, which they have integrated into their customer service strategies in order to satisfy the large number of interactions and services required.
Benefits of instant messaging over other types of messaging
They are personal messages : the fact that these messages are personal helps us as a brand to strengthen ties with our clients or potential clients.
They are immediate messages: we live in the era of immediacy and this is exactly what brands offer customers through instant messaging, which allows companies to communicate quickly and effectively.
They are profitable messages: yes, they are very profitable. It is a very effective marketing channel that does not require investment, as is the case with radio, television or other marketing channels.
They are interactive messages: we have not found a more interactive channel than this one, which allows two-way communication and also allows us to collect valuable information for our brand.
How to implement instant messaging in your digital strategy
It can be used to send customers personalized messages. You can send personalized messages based on their interests, their previous purchases, and even to congratulate them on birthdays and other important dates.
It can be used to send exclusive promotions. There are many digital marketing strategies in instant messaging applications, where exclusive discounts and promotions are sent to certain groups of customers that have been previously segmented. This will not only make your customers feel special, it will also help you increase your sales and your relationship with your audience.
It can be used to offer good customer service. In this highly competitive world, customer service has become increasingly important and differentiates us from other brands. The use of instant messaging is very important because as a company it allows us to respond to our customers' questions quickly.
The main trend in marketing is to find ways to increase and improve the relationship between customers and brands, and instant messaging is undoubtedly key in this process of change. If you need help implementing it in your digital strategy… say hello!
At EWOM , our online marketing agency, we help you reach your customers.