Image ads are the most popular type

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Image ads are the most popular type of advertising you can see on Facebook. It corresponds to most advertising goals. Whether to drive traffic or encourage conversions, a single, visually appealing and high-quality image can give you your desired results.

It’s also a lot easier to create. It’s not time-intensive nor resources-intensive to create image-based Facebook campaigns. As long as the picture is focused, uncluttered, high-resolution, and the message is clear, mage ads can do wonders for your brand.

There are specific design recommendations depending on where you place your image ads, but here’s a general rule:


Ratio: 1.91:1 to 1:1 / 1.91:1 to 4.5

Maximum File Size: 30MB

Minimum height and width: 600 x 600 pixels

Note that you can upload the highest resolution you can get as long as it satisfies ghana telegram ratio requirement. In terms of file types, you can upload a range of image types such as PNG, JPG, and more.

2. Video

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Videos have become one of the most popular and effective forms of advertising due to their ability to captivate audiences with moving images and sound. Unlike static images, video ads offer a powerful medium to convey a brand’s message, tell a story, and showcase products or services in a more engaging and visually appealing way.

In addition, the longer length of videos allows for more information to be shared, making them a great tool for brand awareness and product launches. According to Facebook, videos account for 50% of the time people spend on the platform, highlighting the effectiveness of video marketing.