Semrush Keyword Opportunities Input Fields

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To perform a quick analysis of your competitors' SERP features , click on the SERP Features filter above the table.

This will show you the keywords for which your competitor has recently gained or lost a specific SERP feature.

SERP Features Won or Lost by Your Competitors in Semrush Organic Search
To see what types of content on a competitor's site performed best in organic results, head over to the Pages report .

Example of Pages report for a perfume store in Semrush Organic Search
This report will tell you what percentage of traffic a competitor's URL is getting and how many keywords the page is ranking for. You can inspect each of the URLs listed to study their best content and how they are structured to attract readers and rank well on Google.

The colored bars in the Keywords column give you italy phone data an immediate overview of how the most important pages cover transactional, commercial, informational, or navigational keywords.

Proportion of transactional, commercial, informational or navigational keywords in Semrush Organic Search Pages report
3. See How Your Keywords Rank
The next step, after finding out what your competitors are doing well, is to take a close look at the gaps between your existing keyword portfolios.

The Keyword Opportunities report lets you compare up to five sites and can show you the unique keywords that a single competitor has, as well as all the strengths and weaknesses of each site.

Enter up to five competitor sites into this report (including your own) to get a comprehensive view of your niche.

Keyword Opportunities: Top Opportunities and a Keyword Overlap Chart