DMEXCO , one of the most renowned fairs in the technology sector, has been marked this year by one of the hottest and most controversial issues of the moment: cookies (and their imminent disappearance in 2024) have come to the fore in many of the conferences and round tables of the latest edition of the meeting held last week in Cologne (Germany).
In this context, Google could not miss the event and the opportunity to speak with two of its top executives about the new technologies of the cookieless era . In an exclusive interview, Matt turkey number data Brittin, President of Google in EMEA , and Hanne Tuomisto -Inch, Head of Privacy & Chrome Partnership at Google in EMEA, have explained what this transition will look like and why privacy and security on the Internet will be a key issue in the coming decades.
With the help of Hanne Tuomisto-Inch, we have also been able to delve deeper into the Google Privacy Sandbox tool, which is a package of proposals for tracking users whose operation does not use cookies (and, therefore, will be one of the most sought-after alternatives when their use is definitively prohibited).
Google's elimination of third-party cookies has been one of the most talked about topics at DMEXCO 2022.
Matt Brittin: This is the first time DMEXCO has been held since 2019. We've had a pandemic and we're experiencing an energy crisis in Europe - all of these things show how important the web is to all of us.