Using their own experience as a reference, both experts have engaged in a conversation in which they delve into the world of data and the legal framework to explain the conclusions obtained from the study.
Although our knowledge of privacy still has a lot of room for improvement, the truth is that consumers do seem to be showing an interest in delving deeper into the subject. “The important thing is that in the end, croatia number data users are increasingly using the Internet as consumers and logically, the more you use something, the more aware you are. We recently conducted a study and 64% of consumers admit that they are not comfortable with the use of their data on the Internet,” explains Lorena.
This natural concern is beginning to have a greater impact on consumers, which inevitably affects their own attitude. “What users need is to know that their data is protected, that it is not abused, that they have control over what data they give and how it is used ,” she adds. To facilitate this change, the expert reflects, two currents have emerged in recent years: “on the one hand, everything we call regulatory changes. These are new laws to regulate how and when to collect data from users. For example, the famous GDPR, which means that every time you visit a website there is a banner that asks for your consent to install cookies or not.”
«On the other hand, there are also technological changes, the third-party cookies that are so much talked about. Safari and Firefox have already eliminated them for a few years. The same thing happens with identifiers on mobile phones. For example, if you have an iPhone, all tracking is disabled,» he concludes.