Write Engaging App Descriptions

[sharminakter]

It's also a space where you can regularly test different keywords and combinations to see what works best for your app.

Try to find a balance between common, highly competitive keywords that you're unlikely to rank for, and less common keywords that you might rank for but will result in fewer downloads.

Because of the way Apple crawls and indexes the keyword field, you should not repeat words or phrases, even if the same words are common to your entire keyword research.

For example, we wouldn't include "invoice generator" and "invoice maker" in our keyword field. We would remove the redundancy and add "invoice generator,maker".

Some potential keywords for our imaginary invoicing app might be: "invoice generator,maker,simple,easy,free,software,template,invoice,bill,freelance,estimate,custom".

Your app description fields are essential for your ASO strategy. Why? Because they provide a more open opportunity to describe your app and its features.

Google Play offers a short description field (80 characters) and a ghana phone data long description field (4,000 characters) and uses both for ranking in the app store.

Apple Store only offers a long description field (4000 characters) and does not appear to use it for ranking purposes.

But whether or not an app store uses your app description field(s) for ranking purposes, it’s still an important field because it impacts how users perceive your app.

Therefore, the description field will also impact the number of downloads your app gets, which will impact your ranking .

Take the time to write a compelling description for your app. Describe its purpose, key features, the problems it solves, and any other information users should know.