Using visuals in the app store

[sharminakter]

Try to incorporate keywords from your keyword research into your descriptions, as they can help your app rank.

At the very least, the presence of keywords will assure users that they have found the type of app they are looking for.

4. Add Compelling Visuals
ASO is as much about encouraging people to click on and install your app as it is about increasing your visibility.

Downloads impact your ranking, so it's important to entice people to install your app using engaging text fields and visuals.

Visuals such as screenshots and videos are displayed both in app search results and on the app page in the Apple Store.

On Google Play, visuals only appear on the app colombia phone data store page when a user clicks on your listing.

Use your visuals to showcase how your app works, what it does, the problems it solves, or the value it brings to users.

ClickUp uses a screenshot in its app store ad promising that its app will save you a day a week.

You can also include a video preview instead of static visuals. Videos can give users a sneak peek into your app and how it works.

A stunning and impactful video can also help you stand out from your competitors.

While you can and should be creative with your visuals, both app stores have guidelines that you must adhere to:

Apple App Store
You can display up to 10 visuals
Three of your visuals can be 15-30 second app previews (videos), but it's best to use just one really good video