If one of the tools you use to bring traffic to your online store or website is Facebook Ads, then the Facebook pixel is undoubtedly essential to get the most out of your paid ads.
In a nutshell, Facebook pixel is an extension that allows you to analyze data about your ads and conversions in a very simple way. In addition, this tool also helps you integrate your online store with Facebook.
Now, I know there are a lot of questions, confusions number database and frustrations when it comes to creating and installing the Facebook pixel, so in this article we are going to try to help you clarify things a bit.
Boost your brand by creating your own online store.
What is the Facebook pixel?
The Facebook pixel is an analytics tool, specifically a code that you can put on your website to collect information and track the actions performed by people who visit your site. This code is “invisible” to users who visit your page, but very valuable to you.
What is the Facebook pixel for?
The Facebook pixel serves many functions when integrated into the code of a website, from ensuring that the ads you are paying for on Facebook Ads are reaching the right people, to generating more sales in your online store.
Check out what else you can use the famous —and for many enigmatic— Facebook pixel for:
1. To track conversions
The Facebook pixel will help you understand the path taken by users who arrive at your site from a Facebook ad and answer questions such as:
Do you browse from a computer, tablet or smartphone?
How many conversions or sales did each ad generate?
What was the ROI of the ad?
Boost your brand by creating your own online store.
2. Add and manage items from your catalog
If you have the pixel integrated into your online store, you will be able to add new products to your Facebook catalogs and edit the details directly from your store, without duplicating efforts.
Do you want to know how to start taking advantage of this tool to speed up product uploads? This tutorial guides you step by step.