Customer Retention Rate (CAR)

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The customer retention rate tells you about the loyalty of your customers. This eCommerce KPI shows the percentage of customers who return to your store after their first purchase . It determines the level of chinese overseas asia database customer satisfaction with your products and services; a higher customer retention rate means that your products and services are satisfying your customers. The customer retention rate can be calculated by subtracting the number of new customers acquired in a given time from the total number of customers at the end of the specified time, dividing by the total number of customers at the beginning of that time, and finally multiplying it by 100.

Sales revenue
Total Sales Revenue is the most important KPI that every eCommerce store should monitor and track weekly, monthly, quarterly, and annually. Store owners should focus on tracking gross revenue and the number of items sold over a given period. Most eCommerce analytics tools have a sales tracking feature on their dashboard. This KPI gives insight into your growth, product adoption, and brand reputation. This metric is as good as a brand progress map.

Customer Lifetime Value (CLV)
Tracking CLV is important because it drives brand loyalty. The customer lifetime value KPI provides data on the average amount of money a customer will spend over the course of their interaction with the business. CLTV measures the return you get on the cost of acquiring customers and shows the business’s ability to retain customers. The higher the CLV in proportion to the AOV, the higher the purchase frequency.