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These partnerships may involve exclusive product launches, joint marketing campaigns, or co-branded events. Lazada earns revenue through revenue-sharing agreements, sponsorship deals, and commissions from these collaborations. Lazada Business Model Canvas The Lazada Business Model can be explained in the following business model canvas: Lazada Business Model Canvas - Lazada Business Model DOWNLOAD HIGH-RESOLUTION PDF OF THE LAZADA BUSINESS MODEL CANVAS Lazada Customer Segments Lazada’s customer segment encompasses various individuals and organizations that utilize its online platform for multiple purposes. The following are the key customer segments of Lazada: Individual Consumers: The most significant part of Lazada’s customer segment comprises consumers who use the platform for personal shopping.


looking for a convenient and reliable way to purchase a wide range of canadian healthcare and medical email list products, including electronics, fashion, beauty, home appliances, and more; Small and Medium-sized Enterprises (SMEs): Lazada also caters to SMEs looking to expand their reach and sell their products online. By leveraging Lazada’s platform, SMEs can tap into a large customer base and benefit from the platform’s extensive marketing and logistics capabilities; Brands and Retailers: Brands and retailers across different industries form another important customer segment for Lazada. These include both local and international brands looking to enhance their online presence and reach a wider customer base.


This segment also includes authorized distributors and resellers who partner with Lazada to ensure the authenticity and quality of the products sold on the platform; Advertisers: Lazada’s customer segment also includes advertisers who want to promote their products and services to its extensive user base. Through targeted advertising campaigns, Lazada enables advertisers to reach and engage with their target audience effectively. Advertisers can leverage Lazada’s customer insights and data analytics capabilities to create personalized and impactful advertising strategies; Logistics and Service Providers: Lastly, Lazada collaborates with various logistics and service providers to ensure efficient and reliable product delivery to its customers.