This article is adapted from a late 2015 article phone number data on selectstrategies.com . Leaving a client isn’t always easy. Everyone likes to have a steady income from a big client. In addition to bringing in a lot of money and paying salaries, it gives us unmatched credibility. Still, we sometimes think about the risks we could incur if they left us.
Paul O'Dea calls this concept the "tyranny of the big customer," and says that instead of thinking about how we can design multiple products that our customers will love, or create an optimized sales funnel, we are often too focused on the needs of our most important customers.
So why not imagine what might happen if? What if, in 12 months, you no longer did business with this important partner? What would the loss be? Then you need to think about how to fill the gap. How would you find new customers? How would you sell your products and how would you strengthen your team? These are the thoughts that form the basis of a healthy return on your sales and your products.
So it’s often more profitable to prepare for the breakup of a major partnership than to be left tearful and helpless when it finally happens. And being prepared means knowing how much we rely on our major partners. And if they’re too controlling… why not let them go? You might just gain!
Today, there is a consensus on the usefulness and importance of customer experience. This importance is reinforced by the fact that social networks can be very quick to relay a bad customer experience. This can be done by ruining several months of marketing efforts in a few tweets.