Do you run a blog that is getting a good audience and you want to take advantage of it to make money? Reserving spaces for advertisers is an easy way to get started. In this opportunity, we are going to review the types of advertising on blogs so that you can become familiar with this strategy.
What is blog advertising?
Blog advertising is a marketing strategy that involves placing advertisements or sponsored content on a blog in exchange for a fee.
This strategy benefits both the advertiser and the blog owner. The advertiser can promote their products, services or brand, while the author earns money in return.
For advertising to work, blog traffic must be high , this will make it more attractive to advertisers. The number of visits will also give you the opportunity to improve your income if you opt for sponsored links or insert ads through Google Adsense.
Benefits of monetizing your blog
Monetizing a blog and generating income by writing is possible. There are those who cayman islands telegram phone numbers enough income to work a few hours a day. However, it requires a great effort, especially when you are starting out, to make yourself known and position yourself in search engines.
As you gain a reputation, grow your audience, and build a loyal following, you can make more money by monetizing your blog. These include:
Generate passive income from traffic to your site.
It is versatile, since you have a wide range of formats to choose from.
Offer free content to readers without charging for subscriptions.
You can build relationships with brands by collaborating with them on advertising campaigns.
It requires little effort and you can manage advertising from wherever you are, just like your blog.
It is an effective way to promote products or services to a target audience.
Main types of blog advertising
There are a variety of advertising formats you can include on your blog. You can try them out to see which one works best for you, but it's important to limit the amount of advertising your users see because you can end up overwhelming them.
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On-screen ads
These are fixed advertisements that can appear in different sections of the page. For example, in the header, on the sides or between the entries.
These ads include static and dynamic images, videos, even blocks of text.
These are usually managed through advertising networks and generate money from the impressions they receive.
Direct advertising
Similarly, direct advertising is advertising that is displayed in different sections of the blog. The difference is that the blog owner negotiates with the company or brand to display the advertisement for a certain period. So you pay for the time and space that the advertisement will occupy.
Advertising banners
They are rectangular graphic ads that are displayed in strategic positions, where they have high visibility.
Banners can be static, that is, composed of still images or animations. There are also dynamic banners, which adapt to the user's profile or the content of the blog. Some allow the user to interact with the advertisement.
Banners can be:
Horizontal : They are located at the top or bottom of the blog.
Vertical : located on the left or right side.
Full screen ads : These appear when you open a page and take up the entire screen.
Pop-up ads
They are also known as pop-ups and are advertisements that appear in the center of the screen when opening a page. This format immediately catches the user's attention, but is invasive when appearing over the content. For this reason, it should be used sparingly.
Pop-ups can appear when entering the blog or website, after the user has been browsing for a certain amount of time, or when clicking on a link or button.