Receiving a backlink from a page with a high PageRank will therefore be more advantageous than receiving one from a page with a low value.
While link popularity is therefore an index that considers the arabinfo24 whatsapp popularity of a page, PageRank represents a good mix of popularity and authority of a page and can be considered an advanced version of link popularity.
Yes, PageRank is still used in Google's algorithms along with a number of other signals, a Google spokesperson confirmed .
In fact, other search engines also use similar techniques to determine the positioning of results.
After all, the backlinks that Google considers punishable are precisely those that aim to manipulate the PageRank or the positioning in the search results, in favor of a specific website (as explained in the official documentation ).
It is however necessary to point out that after the abuse by the most savvy SEOs, the importance of PageRank has certainly diminished and this is why on the web there are numerous articles claiming that it is no longer relevant.
Is PageRank Still Important?
PageRank is important because it is one of the factors used by Google in the ranking phase , that is, when it has to establish which results to show in the SERP .