Strategies to scale your infoproduct sales

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Tired of seeing your infoproducts stuck and not conquering the world as originally planned? We understand the frustration, after all, products were made to be sold. Creating an incredible course or e-book is hard work, but selling it? Oh, that's another story! To help you boost your sales, we'll show you some master strategies that will transform your business.

Have you ever thought about selling complementary products alongside your main course? Or creating an affiliate program so that other people can promote your work for you? In this article, we will provide an overview of simple strategies that will help you scale the sales of your digital product.

Everything here has already been tested, validated, and is worth saving to your favorites and starting to implement as soon as possible. That said, let's get to work!

Explore topics
Automation and sales funnel
Strategies to increase the average ticket
Affiliate Program
Sales Page Optimization
Start scaling your sales with Kirvano
Automation and sales funnel
Have you ever imagined having a personal assistant who takes care of all your communication with customers, from the first email to the final sale? Marketing automation is that and much more! It transforms your sales funnel into a results machine, nurturing your leads with the right content at the right time. Each step of this process can be optimized and automated to save time and ensure that the right messages arrive at the right time.

Let's say you sell an online photography course. A potential customer visits your page, downloads a digital bait, such as a free e-book with tips, and shows interest in the topic. From there, with automation, you can automatically send a series of strategic emails, starting with free content (such as photography tips), moving on to an invitation to an exclusive webinar, and finally, presenting an irresistible offer to buy your course at a discount.

Additionally, automation also allows you to segment your customer base. This means you can separate those who have already purchased a product and, instead of sending them a new sales offer, offer an upsell or advanced content to continue the relationship and increase the average ticket.

Marketing automation saves time, eliminates repetitive tasks, and ensures that you don’t miss list of egypt cell phone numbers out on sales opportunities. Most importantly, it allows your business to run on autopilot, expanding the reach of your sales campaigns in a scalable way and with minimal manual intervention.

Here at Kirvano, we offer native integrations with email marketing platforms, allowing you to create these automated journeys and maximize the return on your marketing efforts.

Strategies to increase the average ticket
When we talk about scaling the sales of information products, it’s not just about selling more units. A smart strategy should also focus on increasing the value of each sale, which we call the average ticket. This is where upselling and cross-selling tactics come in, which are widely used to increase profits without necessarily bringing in more customers.

What is upselling?

Have you ever imagined selling an incredible course and, as a bonus, boosting your revenue? That’s where upselling comes in! It’s like offering personalized support to a student who has just passed the college entrance exam: a reinforcement course, exclusive material… They are already motivated, ready to learn, and you offer them the opportunity to go even further. In your case, imagine offering individual mentoring to someone who has just purchased your digital marketing course. It’s like having a private tutor, only online!

What is cross-selling?

Now, imagine going into a store to buy a book and leaving with a book, a personalized pen and a hot cup of coffee? That’s the magic of cross-selling! It’s like offering the perfect accompaniment to your main purchase. In your business, you can do something similar: someone buys your e-book on digital marketing, and you suggest a weekly planner to organize their ideas. It’s like giving that final touch, you know? It leaves the customer super satisfied and also increases your sales.

Benefits of upselling and cross-selling

Want to increase your sales without spending a fortune on marketing? Upselling and cross-selling are the key to success! Want to offer even more value to your customers and increase your sales? By suggesting complementary products or upgrades, you not only increase the average ticket, but also show that you care about their needs. With Kirvano, it’s easy to implement these strategies and create a personalized and complete shopping experience.

See also: How to Create Sales Pages: Complete Guide for Digital Products

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Affiliate Program
A team of salespeople working for you, without you having to pay a fixed salary! This is how affiliate programs work. By releasing your digital product to be sold by affiliates, you take advantage of the sales force of other people to promote your information products. Result? More sales, more reach and less work!

Kirvano gives you a smart and highly organized structure to manage your products and affiliates. With detailed reports and easy-to-use tools, you can make strategic decisions and accelerate the growth of your business in a practical way.

Want an example? Let's say you have an online photography course. When you make your course available for affiliate marketing on the Kirvano Marketplace, bloggers, influencers, and photography-focused affiliates can promote your course on their channels. Each sale made through their links generates a commission, while your sales only increase. Everyone wins!