The Marketing Director is one of the most sought-after professional profiles today. Below I want to share with you the skills, functions, tools and concepts necessary to work in the marketing management area of a company.
Javier Lopez MunozThe Marketing Director is the professional in charge of shaping a company's Marketing Plan. To do so, he or she must have a series of qualities and skills that I will now tell you about.
Marketing Director ProfileSkills of the new marketing director in the company
The Marketing Director has to meet these nine requirements or skills .
– Persona 2.0
You are a professional who spends most of your time argentina telegram lead the Internet , using your computer and mobile devices as your main work tools. Therefore, you must be aware of the latest developments, updates or applications that can make your daily activities easier. You must not lose sight of the steps of the major players in the technology sector such as Apple, Google, Microsoft and be constantly at the forefront of new trends.
– Marketing
This professional is responsible for developing and implementing the company's marketing strategy , and must therefore be well-versed in trends and updates related to the use of analysis tools, implementation, management and control of marketing strategies.
You will need to fully internalize elements such as:
The Brand Marketing Mix
You must know the company's Product, Price, Promotion and Distribution perfectly.
Relationship marketing
Market segmentation
Market research
International Marketing
Content Marketing
– Social Media Man
We are currently experiencing a real social revolution, the way people communicate is constantly changing. Millennials generation Y seek recognition and to be heard by the brands they follow and the ideal medium for this is through social networks . Therefore, this professional must locate what is being said at all times about the brand on the different social networks, being one of the most suitable channels to connect and interact with consumers.
In this section it is important to highlight two social networks that are especially important for this professional:
Linkedin . Very useful for connecting with other professionals in your same field, where you can share articles and opinions on current topics.
Slideshare . To showcase your presentations and projects.