Price sensitivity: Users are increasingly looking for economy. They not only demand excellent services and products, but also hope that prices are reasonable. We also hope that price information will be more transparent so that comparisons can be made and informed decisions can be made. These user groups have different but complementary needs for the platform. Urban young workers are the core user group of the platform. They lead an efficient and practical lifestyle, are price-sensitive, and are willing to try new things. The platform meets their work and life needs and improves the quality of life by providing various services and discounts.
The college student group is very price-sensitive cambodia email list but has a strong ability to accept new things, and the platform attracts them to become loyal users through campus activities, student discounts, etc. Family users pay more attention to the quality of life and family experience. The platform meets their family needs and improves user stickiness by providing services such as family packages and parent-child activities. 5. Supply perspective ) Diversified model: The alliance model promotes the transformation of supply from single to diversified. In the traditional OO model, it is difficult for enterprises to cope with rapid changes in the market.
The alliance model integrates multiple supply-side companies to form a diversified supply chain, which can better meet the diverse needs of the market. At the same time, supply-side enterprises shift from competition to cooperation. On the alliance platform, companies are no longer in a simple competitive relationship, but can achieve win-win results through resource sharing and joint marketing. Establishing this cooperative relationship not only reduces the cost of competition between enterprises, but also improves the market competitiveness of the entire supply chain. ) Promote the exposure and growth of local merchants: By cooperating with channels such as Douyin and Quaishou, local merchants can take advantage of the Douyin platform to gain more exposure opportunities and attract more consumers, thus promoting the growth of merchants and brand building.