MQL and SQL – Marketing and Sales Qualified Lead

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An example of this might be a supplier of industrial conveyor belts for factories, whose different target audience requires specific marketing indicators to be considered to indicate its performance, some of which are:

CPA – Cost per Acquisition
It points to the costs a business incurs to ensure that its audience performs a shop specific action, highlighting the purchase of a product or contracting a service, which involves, for example, advertising costs on the internet.

CLV – Customer Lifetime Value
This calculation points to the value of a customer throughout their time with a company, which could be the case of a company that works with cosmetics outsourcing , with the length of a customer's contract being seen in total profit time.

These values indicate the status of a lead, or a potential customer. This individual may be qualified for marketing (MQL), requiring development of a business's image, or already qualified for sales (SQL), where a product or service is offered.

ROI – Return on Investment
Associated with the return on an investment, in this case the amount of profit a business can achieve, such as those who prepare hydrogeological reports within the industrial sector, ROI is one of the most important indicators of a business, as it indicates its success.