Have you ever wondered what UI/UX designers actually do? Our newest team member, Hasan Softić, is here to answer your questions. Let's take a look at what he has to say about his role as a UI/UX designer at a digital marketing agency and how he contributes to the quality of delivery to GRM clients.
Thank you for taking the time to talk to us! To start, briefly tell us what the UI/UX team at GRM Digital actually does.
As many know, UI/UX stands for user interface/ user experience. Our job is to ensure that the client's website/application is visually appealing to their target audience, but also as functional as possible to provide them with a seamless user experience.
However, while our core responsibility is to create user-centric design, it is also crucial to always consider the business we are designing for, its needs, budget, goals, etc. That is why the UI/UX team at GRM Digital is involved in every project from the very beginning. We are responsible for some of the first steps of the project and are active in every stage of it – from the research phase, through wireframe creation , all the way to prototypes.
So, we always try to fully understand the client and their business before we even get into coming up with ideas and creating a strategy.
Thank you for this introduction to the role of a UI/UX designer. Can you explain in more detail what your main tasks actually involve?
People often think that UI and UX are the same thing and that our job is mostly about visual appeal, but there are many more elements that go into it. Both UI and UX design prioritize the quality of user interactions with a site/app, but they differ in approach and focus.
UX design aims to provide the user with the best possible experience using a website/application. So, the focus here is on functionality and primarily comes down to enabling the user to perform the desired actions as quickly and easily as possible. On the other hand, UI design still focuses on appearance, i.e. visual elements such as the color scheme, menu layout, and the like.
Therefore, the terms UX and UI are not synonymous, but the two jordan phone number data disciplines complement each other and are so closely related that they have largely merged into one.
Specifically, when it comes to my role in the GRM team, at the very beginning of each project, it is necessary to conduct a detailed analysis of the documentation, as well as understand the business. It is very important to have a clear picture of what the client's most important goals are, what products and services they provide, which users will prevail (target audience), and what the biggest challenges have been so far.
After we have thoroughly gone over all the important points with the client and we believe that everything is clarified, it is time to design a wireframe , i.e. a model in which the best possible design for the needs of the project is determined, certainly taking into account both functionality and visual aspects.
The final stage of the UI/UX process is to turn the wireframe into reality. This is when every detail of the project is added in high resolution and a prototype of the final design is created, showing what the project will look like when fully implemented.
You've been with the GRM team for 2 months, but how did you initially enter the world of web development, UI/UX design, and digital marketing?
My interest in web development started a long time ago. I studied management at the Faculty of Economics, but at the same time I wanted to step into the IT world and develop some new skills. So during my studies I started taking courses in frontend development, specifically HTML and CSS.
Before I delved deeper into frontend development, I discovered the beauty of UI/UX design and decided to make a career change of sorts. The reason I wanted to become a UI/UX expert is because it is a very complex discipline with almost unlimited possibilities. It requires you to find the best way to satisfy both the client and their user, which is very interesting, and at the same time you have the opportunity to express your creativity to the fullest.
I continued my studies and recognized a strong connection between economics and UI/UX design, as both disciplines require a lot of research and analysis to better understand customers/users and the market. My experience with frontend also served me well because it allowed me, as a UI/UX designer, to never forget certain limitations when it comes to coding, which ultimately improves overall work efficiency.
Thanks to my previous education and experience, I was able to sharpen my skills and thereby contribute to the delivery of high-quality products to all our clients.
Do you hold any certifications/qualifications? If so, how has this contributed to delivering GRM to clients?
I have successfully completed numerous online courses and have earned relevant certifications. As I have become more and more committed to UI/UX design, I have tried to make the most of all the resources available to me.
Of course, there is always room for improvement, no matter what the job is, so I definitely plan to continue expanding my knowledge so that I can continuously contribute to the satisfaction of GRM clients and their users. This will not be difficult, since GRM supports the professional development of all of us and provides access to a large number of courses that allow us to acquire new skills and improve existing ones.