Put simply, interactive content invites the user to actively participate. Unlike static content, such as blog posts or images, interactive pieces require input from the audience, whether it’s clicking, filling in an entry form, playing a game, answering questions, or exploring visual elements. The result? A personalized experience that feels more like a conversation than a one-sided message.
Examples of Interactive Content:
Quizzes (e.g., “If you were a craft beer, what phone number lead would you be?” or “What is your level of knowledge when it comes to investing?”)
Polls and Surveys
Interactive Infographics
Contests and Giveaways
Calculators (e.g., ROI calculators)
Interactive Videos or Animated Explainers
Gamified Experiences (mini-games with brand tie-ins)
What Is Interactive Content?
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badsha00313
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