Use Cases:
Sending location-specific promotions (e.g., "Exclusive Eid offers at our Bashundhara City branch!").
Targeting products based on age groups (e.g., "New fashion collection for young adults").
Language-specific communication (e.g., messages in Bangla for local customers, English for expats).
How to get data: Via opt-in forms on your website, during onboarding through a bot, or from your CRM.
b) Behavioral Segmentation:
Segment based on how customers interact with your business.
Data Points:
Engagement with WhatsApp whatsapp number list messages: Opened a specific message, clicked a link, replied to a message, last active date.
Website/App Activity (if integrated): Pages visited, products viewed, items added to cart (abandoned cart segment).
Bot Interactions: Specific questions asked, paths taken through the chatbot.
Use Cases:
Send a reminder to users who added items to their cart but didn't complete the purchase.
Re-engagement Campaigns: Target users who haven't interacted with your messages in a while with special offers.
Product Browsers: Send information or offers related to products they viewed on your website.
How to get data: Tracked automatically by your WhatsApp Business API platform, CRM, or e-commerce platform.
c) Purchase History Segmentation:
Based on what customers have bought (or haven't bought).