Nicely conceived and visionary too, but whether it is realistic remains to be seen. What is certain is that it will help the economy if the costs of transactions go down, after all, that bill ultimately ends up with the consumer.
How brain science turns browsers into buyers
This panel, by Clark , Dooley , Halpern and Pradeep , was actually a wild collection of big and small psychological insights. We list the two most important ones below.
You probably know the campaigns that are based on personalized videos. Two American examples are: Bunnies at Home and TheDexterHitlist.com . This form of video advertising works so well because people are used to identifying with stories anyway. It is therefore an extra surprise if you are explicitly included. For those who want to know more: Roger Dooley has written a blog post about this .
Brands on Facebook
Pradeep is an applied neuroscientist and a very entertaining talker. He wanted to unders brother cell phone list tand what motivates people to be on Facebook, to help brands become more successful within that medium. He reports on research he conducted with Facebook visitors.
People watch FB mainly for two reasons
Anyone want to be my friend, do I have any requests?
Can I post a comment to express myself?
People post something on FB for these two reasons
Appreciate me. I have an interesting life!
Support me. I am looking for feedback.
The only way to succeed as a brand on Facebook is to meet one of these four needs. “Tell, don't sell” is Pradeep's advice. Don't talk about your products on social media, but about end user benefit : that's where the questions and the experiences of your customers lie. Pradeem finally summarized his research results as follows: “Our research shows: Facebook is not about you, it's about me. Sorry.” ( Tweet this! )
Here you can follow all the reports from SXSW 2012 .