Within the universe of management systems and digital menus for deliveries and restaurants, it is quite common to talk about integrations with paid traffic systems, such as Google Tag Manager, Google Analytics, Facebook Pixel and Meta Conversions API.
Today, we’re going to talk about this integration with FP, what it’s for, and how to do it. If you’re looking to understand more about this subject, then this text was made for you!
Index
What is an integration and what is it for?
Centralize and automate your delivery service, managing all your orders with Cardápio Web
What is a Pixel and what is Facebook Pixel?
Facebook Pixel and Web Menu.
How to integrate Facebook Pixel with the Menuápio Web digital menu.
Adding the conversion API.
Conclusion
What is an integration and what is it for?
Before talking about Facebook Pixel , we need to briefly talk about what it means to integrate your digital menu with other systems.
When we talk about integration, we are talking about the ability of a platform to connect with other platforms so that they can exchange information between them.
Therefore, when you choose a digital menu system for your delivery, it is important to look at the integrations that the platform makes, as they are what allow your operation to be more unified.
Centralize and automate your delivery service, managing all your orders with Cardápio Web
Test for 10 days
Name
Name
Enterprise
Enterprise
E-mail
E-mail
Telephone
Telephone
Monthly billing
I don't know
Number of orders per day
I have no orders yet
In the Web Menu, you will find integrations with Marketing and Sales platforms, Marketplaces, payment systems, logistics and other management systems. They are:
Marketing and Sales: Own domain; Google Analytics; Plug4Sales; Facebook Pixel (or Meta Pixel), Meta Conversions API; Google tag manager; Facebook Catalog; Cardapinho;
Marketplaces: iFood;
Payment: Cielo; Paid market;
Logistics: iFood on demand; Let's Express; Foody Delivery; Pick N Go!; Mottu; Bee Delivery;
Management systems: Saipos; Eclectic; F360 Finance; Sischef; Berp Systems;
Integration APIs: Open Delivery API; Internal Integration API.
In today's article, we're going to talk specifically about integration with Facebook Pixel, read until the end to understand more!
What is a Pixel and what is Facebook Pixel?
First of all, a pixel is a code that can be installed on your digital menu and that then collects information about how visitors to your menu behave. For example, identifying people who accessed your menu, who added items to their cart or who reached the checkout screen.
In the case of the Facebook Pixel, it does exactly this job azerbaijan phone number data of collecting information from all visitors to your campaign made through Facebook.
Using the information collected by Pixel, you can create specific and targeted campaigns. This way, you can create ads only for the audience that opened the menu and then left, or for the audience that added Combo 1 to the cart but did not complete the order.
Furthermore, with the pixel, it is possible to track conversions, that is, how many people entered the menu and completed an order. Without a pixel installed, you end up running campaigns in the dark, where you don't know if you are reaching the right audience for that campaign or if it is actually delivering results.
In short, Facebook Pixel is a code that allows you to collect information to optimize your Facebook advertising campaigns and its main functions are:
Conversion Tracking,
Audience Segmentation,
Campaign Optimization.
Thus, Facebook Pixel is an important tool that allows advertisers to track and measure the performance of their Facebook campaigns, as well as create campaigns for a custom audience and optimize their marketing strategies based on visitor behavior.
Facebook Pixel and Web Menu.
Based on what we have seen throughout the article, we understand that Facebook Pixel is an essential integration for the platform you will choose to manage and bring customers to your delivery service or restaurant, if your intention is to advertise.
Cardápio Web integrates with the main paid traffic tools, including Facebook Pixel. This is one of the reasons why our digital menu is the most recommended among traffic managers.
In fact, our Digital Menu integrates with the evolution of the Facebook Pixel , which is the Meta Ads Conversion API. This integration allows for even more efficient tracking of Facebook and Instagram ad data, making it an increasingly essential integration for those who work with ads.
How to integrate Facebook Pixel with the Menuápio Web digital menu.
To perform the integration, the first step is to create your Pixel tracking code, this is done through your Facebook Business Manager. With it open, click on See all in the business settings to open the settings, then:
In the side menu, click on Data Sources , and then, as Facebook updates in 2024, click on Dataset,