Have you heard that adopting a digital menu could increase your sales? And, even after implementing this solution, you still haven't noticed a big impact on your revenue?
The Digital Menu is, without a doubt, a powerful tool that can increase your sales, automate service and give you access to several features that help increase performance.
However, what they often don't tell you is that, in order to sell more on the Digital Menu, it is essential to have well-defined strategies! It is not enough to simply adopt one in your operation and expect immediate results.
Just like any other tool, the digital menu needs to be associated with an effective strategy so that you can get the most out of its potential and really see the difference in your sales.
But don’t worry! In this article, we’ll share the best strategies to help you sell more on your Digital Menu in 2025 and achieve incredible results.
Index
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Name
Name
Enterprise
Enterprise
E-mail
E-mail
Telephone
Telephone
Monthly billing
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Number of orders per day
I have no orders yet
Do customers use your digital menu?
Centralize and automate your delivery service, managing all your orders with Cardápio Web
Learn how to sell more on your digital menu with these tips
Promoting Your Digital Menu
Encourage Purchases Through the Digital Menu
Monitor the Performance of Your Digital Menu
Choosing the Ideal Platform
CONCLUSION
Do customers use your digital menu?
One of the biggest challenges when implementing a digital menu in your operation is realizing that your customers still prefer to place orders through other channels, such as by phone or via a WhatsApp attendant.
This can happen for several reasons: lack of incentive to use the digital menu or even difficulties in adapting to a new platform.
The big problem is that if your customers don’t use your digital me nigeria phone number data nu, you’re missing out on the opportunity to take advantage of all its benefits. Service will continue to be slow, you could lose sales and, most importantly, you won’t have access to key data about your business’s performance.
Information such as average ticket, cancellation rate and sales volume will not be measured accurately, making strategic analysis of the operation difficult.
The good news is that, at Cardápio Web, we are experts in helping businesses grow. Therefore, we are going to share some practical tips to encourage your customers to use the digital menu and increase the results of your operation.
Sell more on the digital menu
Learn how to sell more on your digital menu with these tips
For your customers to place orders through the Digital Menu, they need to know that this option exists.
It may seem obvious, but many restaurant owners fail to promote their digital menus, missing out on a great opportunity to increase sales. So, first learn how to promote your digital menu:
Promoting Your Digital Menu
Leave the link in strategic places
Place the link to your Digital Menu in visible places, such as in your social media bio, in automatic Chatbot responses and on your Google My Business page . If the customer has trouble finding the link, you may lose the sale.
Create posts on social media
Plan posts that present the Digital Menu and show its advantages. Phrases like “Place your order in just a few clicks” or “No queues! Order in minutes from our Digital Menu” encourage the use of the tool.
Show how easy it is to use the Digital Menu
Post videos or stories on Instagram showing how to place orders. This helps to show that the Digital Menu is simple and quick, dispelling the idea that WhatsApp is easier.
Use Message Trigger on WhatsApp
Send the link to your Digital Menu directly to your customers via WhatsApp. Take the opportunity to offer discount coupons, further encouraging the use of the menu and increasing your chances of sales.
Encourage Purchases Through the Digital Menu
Offer discount coupons
Offer exclusive coupons to those who make their first order through the Digital Menu. This encourages the customer to try and realize the benefits of the tool.
Have a Loyalty Program
In addition to coupons, invest in a loyalty program. This creates a lasting incentive for customers to order again, even without discounts.
Keep your menu up to date
Make sure the products available on your Digital Menu are always up to date. Promote promotions and news with attractive headlines like “Check out this week’s offers!” to keep customers engaged.
Monitor the Performance of Your Digital Menu
One of the great advantages of the Digital Menu is being able to track your sales in detail. See how many orders were made, the revenue and the average ticket of the operation.
Based on this data, you can adjust your strategies and optimize results. For example:
Increase the average ticket : If you realize that your business needs to increase the average ticket, you can create combos with the best-selling items.
Reduce cancellation rate : When analyzing the data, you may notice that the order cancellation rate is high. Based on this, you can plan some satisfaction survey to understand the reasons for cancellation and apply strategies to avoid them.
Remember: each delivery operation is unique, and constant analysis is essential to understand your audience's behavior and adjust your strategy.
Choosing the Ideal Platform
If you don't have a Digital Menu yet, choose a platform that offers not only a menu, but also management tools that provide strategic data.
At Cardápio Web, our customers have access to a complete performance screen, with data on sales, customers, products and cancellations, helping to manage the business efficiently.