How to Use Buyer Intent Data in Lead Generation

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Buyer intent data reveals which prospects are actively researching solutions like yours. It’s a game-changer for lead generation because you can reach people before they reach your competitors.

There are two types of intent data:

First-party: Collected from your site—form fills, content views, behavior tracking.

Third-party: Aggregated from external sources showing interest in specific topics or keywords.

You can acquire intent data from platforms like Bombora, G2, or even LinkedIn Campaign Manager. Match this data to your ICP and prioritize outreach based on engagement signals.

To build a high-impact outreach campaign:

Segment leads by behavior (e.g., viewed pricing pages).

Craft personalized emails referencing their interest.

Offer content that matches their research phase (e.g., comparison guides).

Combine this with verified contact sources like the czech republic phone number list to expand reach within a specific region or sector.

Intent data lets you skip the cold stage. These leads are already looking—they just haven’t contacted you yet.

Track metrics like:

Engagement-to-response rate

Time-to-meeting

Conversion speed

The faster you act on intent signals, the better your chances of closing the deal.