A study showed that businesses that use social media to sell their products outsell those that don't. Plus, they can acquire 45% more sales leads.
That's why we'll show you the best social media sales techniques and practical examples to inspire you to increase your sales on these platforms.
We tell you:
The 6 best social media sales techniques;
2 examples of sales on social networks.
The 6 best social media sales techniques
1. Do some research on different social networks
Before you get started with social media sales techniques, you should know at least the basics. Research how each of them works and what type of customer profile each one fits.
For example, Instagram is a popular social network among young people and teenagers. LinkedIn, on the other hand, is popular among companies, so the tone of communication of each one can be more or less formal depending on its audience.
2. Investigate your clients' social media behavior
Know which social media platforms your customers use and how. By understanding your prospects – what they are looking for and how they want to get it – you can help them navigate the customer journey and increase the chances of making a sale. Targeting your content and engagement with them based on their social media behavior is one of the social media sales techniques you should consider.
You may be interested in: 8 theories of consumer behavior to understand your customers.
3. Interact regularly and reduce response time
The best social media sales strategies include staying active on the platforms. That means generating content, but also responding to customer comments and commenting on posts on other pages, always in a positive and friendly way, of course. Plus, if you keep your pages active, your prospects will know they can contact you through them.
Make sure you are able to respond to incoming queries as quickly as possible. This point is very important for your sales, since your customers will be asking for specific information about your product through private messages. The effectiveness of your response will be crucial for that person to decide to make the purchase.
Keep in mind that according to a CX study, 76 % of customers expect to interact with someone immediately when they contact a company.
Do you know how to offer an immediate response to your prospects? Read the guide to chatbots from scratch and apply it to your social networks.
Social media usage is content-related, whether for business, leisure or product purchasing:
47% of consumers look at at least 3 pieces of content before contacting a sales agent
Thus, generating relevant and valuable content is one of the most well-known social media sales techniques . When you upload content, keep these points in mind:
Offer more than what you receive : Don't just think about content that details your product and its benefits, don't just think about selling. Offer valuable content that is interested in helping your users, whether they are customers or not . If your content is useful, you bring them closer to converting when they need your product.
Be patient: building a hr managers email list community takes time. So, focus on optimizing your content and don't give up if sales don't automatically increase. If you focus on being genuine, offering quality information, and take the time to build relationships, the leads you convert on your social networks will have a better chance of creating brand loyalty . And that's no small feat!
5. Offer an omnichannel system
The CX study mentioned also showed this data:
45% of customers want to use communication channels that are familiar to them;
More than 60% of customers are willing to interact through different channels if it makes the process easier;
At least 73% want to continue conversations seamlessly across multiple channels .
Offer your customers a variety of channels to contact you and integrate them to speed up the resolution of queries. Your customers will appreciate that they can use different channels and that this does not mean slowing down the process or starting from scratch if they have to change channels. Maintaining a fluid conversation is an important part of social media sales strategies.