Why is sales promotion important?

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Why made of question marks
Sales promotion isn't just about offering a discount. It's actually an essential part of an effective marketing strategy. Here's why:

It gives an immediate boost to sales
. The main advantage of sales promotions is that they create an immediate impact. A good promotion can encourage customers to make impulsive decisions. For example, Black Friday flash sales can generate huge profits in just a few hours.
It attracts new customers
A strong sales promotion can attract new customers who may have never considered your brand. According to a study by RetailMeNot , up to 80% of consumers say they would consider making a first purchase from a brand if they saw an offer or discount.
It encourages customer loyalty.
Nothing turns your customers into long-term partners like loyalty ios database programs. According to studies, loyal customers are actually more likely to continue buying from you. Starbucks is a good example of this, with its loyalty program, which allows you to earn points every time you buy a drink.
Eliminate excess inventory.
Sales are a great way to get rid of old inventory and make room for new products. Think of the end-of-season sales that fashion brands hold to clear out previous season's items.
Builds Brand Awareness
When executed creatively, sales campaigns can generate buzz and increase your brand's visibility. Viral challenges or social media giveaways are excellent examples of promotions that build awareness.