Focus on retargeting or audience and group research

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Retargeting is an advertising taboo for some brands. They adhere to the position that such actions are unethical, time-consuming and will not bring results, so they ignore this section of Yandex.Direct. But such excuses are just a cover for the fact that some marketers do not want to understand an important issue.

There are at least seven methods of handphone number singapore retargeting in Yandex.Direct that prove their profitability in increasing conversions. Choose 1-2 methods and start acting.

To begin with, you can create a database that will contain the user's e-mail and phone number. You can collect this information from "Bulletin Boards", CRM or directories. Next, you need to upload the information to Yandex.Audience, build a segment in Yandex.Metrica based on this data and add this requirement for targeting the selected one of the Yandex.Direct advertising campaigns.


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For example, you might choose retargeting ads. A decade-old analysis found that the average lift was 1,046% when linked from a brand that started using it.

Or let's look at ads from Yandex.Mail. The ads will be displayed in clients' emails. Such messages always appear at the top of the panel and will be more effective than emails that you send personally or on behalf of the company.

Retargeting is not scary and not expensive. Its use will increase conversions, so it is worth starting to use it in your work.