Why create an ideal client profile for your agency?
Creating an ideal client profile is a strategic step that can significantly benefit your agency.
Here are some reasons why you should create an ideal customer profile:
Targeted marketing
An ideal customer profile allows you to focus your marketing efforts on the customers most ios database likely to benefit from your services, resulting in higher conversion rates and better ROI.
Clients who fit your ideal profile are more likely to remain loyal because your agency is well-equipped to meet their specific needs and challenges. This leads to higher satisfaction and retention rates.
And we know from research conducted over the years that it costs much more to acquire new clients than to retain existing ones. As a result, client retention is one of the best things you can do for agency profitability.
Improved customer loyalty
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