How to optimize elements for sharing content

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A powerful headline
The headline is one of the key elements in choosing content, it is practically the first face for acquisition. Think about when you read a newspaper, as you go through page by page, you only choose to read those headlines that attract you the most. In this way, the importance of a headline is transmitted to different digital places:

A powerful tweet is one that receives many retweets, favorites and clicks (if it has links).
A good Facebook ad stands out because of its title and can be the key to making the advertising you have generated more effective.
A good subject line can make the difference between a click or not.
Medium.com is a platform that allows you to develop content by simply registering new mobile number list with your Twitter account. One of its main features is that it focuses on highlighting the headline (with a background image if you want) and the reading time of each article.



So far we are going to see these two characteristics that you should integrate to improve the structure of your content.

Sharing makes you smarter
Among all the weekly conversations we have with different entrepreneurs, there is always a constant that defines them as such, and that is the gesture of “Sharing.”

It offers others the opportunity to improve their own work and to share content , whether it is an idea or a discovery. It also allows them to understand the success of the content.

This is how many platforms today are aiming at the qualification of what is called: Content Curation .

A job that Community Managers have been doing for some time and in these you can find some very good ideas in relation to content, which are very well received in certain niches.

For example, in our case, we look for content that is attracting attention, those that have the most votes or comments, I review them and go directly to the source to find out what other similar options exist regarding the topic.

We implement the techniques that we can discover there and it will serve as an experience that we can transmit for a new article, like the one you are reading now.

Some platforms where I perform this search are:

sharebloc.com: Curates content in English, mainly with topics focused on digital marketing.
bizsugar.com : Highlights publications and articles in English that help small businesses develop.
marketertop.com : Relatively new, delivering curated marketing and technology content in Spanish.
growthhacker.com : Content valued by Growth Hacking professionals, the platform is in English and Sean Ellis, who coined the term Growth Hacking, is behind it.
mktfan.com : Curated content platform on marketing and technology. It is in Spanish and brings together the main content of the website.
growthhacker.tv : The main content is video interviews, where the guests are marketing personalities. It is in English and if you have a paid account you can access the forum, where you can find curated content that helps develop the community and the Growth Hacking content.
Returning to the concept of “Share”, many of the blogs we usually visit use simple buttons with numbers that will help you visualize the popularity of the content they contain.

But there are also entire sites that base their acquisition strategy on sharing, and upsocl.com is one of them.