Entertaining does not necessarily mean making people laugh (although sometimes it works!). You can entertain the public through challenges, collecting points but also unusual stories and the before and after of a certain situation. In short, entertaining is the first way to generate visibility but to keep the user's attention high it is also necessary to provide them with useful information.
Emotional contents
Emotional content is persuasive and therefore has a single goal: to convert the audience through stories focused on people or social responsibility.
These types of content are effective danish number phone because they allow you to connect directly with your target audience.
Personalizing your brand through a narrative, in fact, allows you to create a deeper relationship with the audience, so much so that you have the ability to inspire them and change their perspective.
Visual content
Infographics, photos, and GIFs fall into this category. The former provide a lot of information at once, the latter can be unique and valuable, and the latter, instead, aim to share information in an original way through short looping videos.
Here are three reasons why visual content is effective:
People remember 4 times more of what they see than what they read.
Visual content increases the time users spend on your page.