How to apply the lever of reciprocity in marketing

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phonedata
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Joined: Mon Dec 23, 2024 3:23 am

How to apply the lever of reciprocity in marketing

Post by phonedata »

-Email marketing: you can offer a free e-book or a free trial of your service.
The customer will be more inclined to leave you their personal data if you offer valuable content!

-Social media: offer valuable content , such as practical advice or tutorials.
This will help you establish trust with your audience.

Second lever of persuasion: Sympathy
Think about that time when you czech republic mobile number were scrolling through social media and found a particularly funny video, maybe you even watched it several times: that content made you smile and feel a connection.
Maybe you even followed the creator or the page afterwards.

The sympathy lever is based on the fact that we are more predisposed to say yes and favor people we like and like.
Sympathy can be determined by various aspects: shared interests, authenticity, empathy or appearance.

This principle is based above all on creating authentic connections.

That's why you shouldn't build your sympathy artificially.
People perceive the differences between those who pretend and those who are truly authentic.
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