Tips for writing an email that sells your product

[seonajmulislam00]

Despite the popularization of new social networks, such as TikTok, email is still one of the most widely used means of communication today . Therefore, it is essential to know how to sell via email! Especially since it is present in the daily lives of practically any salesperson and sales representative, whether to talk to customers or to prospect potential buyers.

A poorly written email can cause the person receiving it to simply ignore it and send it to the trash. That's why it's important to follow some tips to be successful in your approach. They're simple, but they'll make all the difference .

See what to do to avoid making mistakes when writing a business or commercial email!

how-to-write-emails
Formulate topics using mental triggers
Never leave this field blank. It will draw attention to your whatapp numbers email and should be very objective. Using it strategically can even increase the open rate , which is the number of people who actually opened the email they received. Some examples of mental triggers include:

social proof;
urgency (or scarcity);
reciprocity;
belonging;
authority.
Segment the base
Having a ready-made and automated database will do more than half the work. This will allow you to write just one email, promoting your product and delivering informative content to the public, and send it to all your contacts at once. There are platforms that can help you with this work, such as RD Station. It is worth learning how to use it!

Be objective
People choose to communicate via email because it is quick. No one wants to open an email and find a long message that takes a long time to get to the main point. This is one of the most important tips for selling via email!

Think before you write and focus on your objective . If you want to sell a product, for example, don't start by talking about the company. Go straight to the product. If you start to write too long, people may give up reading and not get to the most important part.

Be careful with your language
Corporate emails require language that is in line with the rules of Portuguese. Avoid using acronyms, which can make it difficult for the reader to understand, and never use abbreviations that are often used online, such as “vc” instead of “você” or “tb” instead of “muito”. Remember that the reader is not required to know what “vc” and “tb” mean . Write correctly.

Do A/B testing
This type of testing helps you figure out which features of an email convert the most. Test one feature at a time . For example, the CTA (call-to-action). Use one that’s colored red and one that’s colored blue. Then, see which one results in more clicks! Over time — and by testing more and more different parts of the email — you’ll learn what works and what doesn’t work for your specific customer types .

Demonstrate authority
While it’s important to write short, to-the-point emails, it’s even more important to have a conversation that builds trust with your leads . Use data in the body of your email, send success stories to your readers, and be consistent. All of these points will show that you know what you’re doing and will bring your audience closer to you, increasing your chances of selling more.

Signature
Don’t forget to sign your email, showing that you are a real salesperson — not a robot. Include your name, contact number, and company name. This will make future communication easier.

With these small tips, it will be much easier to understand how to sell via email. The idea is to understand that ideal communication depends on your customer base. By knowing how they work, email will become a tool to streamline communication efficiently and will certainly be well received.