Internal communication and its role in corporate culture

[seonajmulislam00]

Internal communication is very important in the day-to-day running of a company. It is linked to the alignment of messages, values ​​and company culture.”
Elisandra Rockenbach, Internal Communications Analyst at Vocali

Corporate communication is only effective when it is aligned and conveys the same information both internally and externally. And this is only possible when there is transparent and clear communication across all organizational spheres.

To discuss the relevance of this communication service, we spoke with Elisandra Rockenbach, Internal Communications analyst at Vocali, in the episode Internal Communications and its role in corporate culture of the podcast Falando bem, que mal tem .



What is the role of Internal Communication within organizations?
Why adopt Internal Communication in a company? What are kuwait telegram data the benefits? Many managers have doubts about the subject and whether it is really necessary to invest in this communication service. If the company wants to have a corporate environment where information is transparent and objective, being transmitted at the right time, it is necessary to adopt this strategy .

Internal communication focuses its actions on employees to strengthen the culture and develop a safer and healthier corporate environment. This way, companies tend to have a lower turnover rate, greater integration among the team, increased productivity , among other advantages.

Find out more: How to show the value of internal communication to managers?

Internal communication and other areas of the company
Internal communication is essential for a company to achieve good results, but it cannot be achieved alone. Different areas of the organization, such as HR, marketing and press office, can work together. There is no set formula; it will depend on the organizational structure.

Regardless, what matters is that the work involves listening and exchanging ideas between the people who work in these sectors. Important: The only thing that never changes is that employees will always come first.

Internal Communication is also part of a good employer branding strategy
There is no point in everything being wonderful to those who see it from the outside, but having a completely different reality internally. Employer branding is also done from the inside out. The perception of new talents depends on keeping current employees satisfied with effective Internal Communication strategies .

And that's where the alignment between the two strategies comes in. They need to work together so that the employer brand image , in addition to attracting new talent, is also positive for those who are already part of the organization.

Read also: Internal communication and employer branding: when is it time to review strategies?

Listen to the full episode
Access your favorite podcast aggregator and listen to the episode Internal Communication and its role in corporate culture from the podcast Falando bem, que mal tem? .