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A topic cluster is a content strategy that consists of grouping a set of content or articles around a main page or topic with which they are related.
For example, imagine you’ve created an article about running shoes for your fashion e-commerce site. One way to create a topic cluster would be to create related articles about “running shoes,” “football shoes,” and “how to care for running shoes,” among others, and link to them in the main article using relevant keywords.
Believe it or not, topic clusters are very important in any content strategy for many reasons, including improving SEO positioning . And in this article we'll tell you why. In addition, we'll also share with you the step-by-step instructions for creating your own topic group, as they are also known.
Take note because topic clusters are a basic element in any web content strategy.
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What is a Topic Cluster Definition, importance and step-by-step guide to improve SEO
Importance of topic clusters in an SEO strategy
As you may have guessed from their definition, topic clusters keep the website organized. And this is something that Google's algorithms take into account when positioning content in the SERP. Why? Mainly because a well-organized website will make it easier for the algorithm to crawl and analyze all the content it hosts.
In other words, working on a content cluster is something that will help you improve your SEO positioning in search engines , just like using keywords.
Other benefits of topic clusters
But improved SEO positioning is not the only benefit that a topic cluster will bring you. For the public, keeping your website well organized will also allow users to have a better experience when they come into contact with your page, being able to move around it more easily and finding what they are looking for more quickly. This will cause them to stay on your website for longer and, in addition, visit it more frequently. And, ultimately, this will also help your SEO positioning.
In addition, creating a content cluster also helps to avoid what is known as content cannibalization . This occurs when more than one page on your website is trying to rank for the same keyword . With this organization, it will be easy for you to know which keywords you have already used and which ones you haven't, and you will be less likely to repeat them.
Finally, internally, creating a topic cluster will help your team locate content more quickly, which is very useful for new recruits to adapt more quickly to the work system.