One final note is that these important punchlines will most likely be at the end of your story, so if your slide is building to a static picture, it’ll be on the right-hand side (if you read left-right), or the bottom. These important messages shouldn’t come at the beginning, and most definitely shouldn’t be in the title, you need to make sure you can set the scene for the benefit, before you tell everyone what it is.
So here’s what our designed slide looks like – note how the design builds and leads you through the story from left to right, and how the design flourishes and bold colour draw you into the benefit. Again don’t forget to use animation to further help you pace that story.
Slides don’t have to be monogamous. Often you’ll come across slides that fit multiple relationship categories.
Back in the day the Microsoft suite ruled – everything phone numbers in cambodia was Word docs and PowerPoint shows, and even Publisher – shout out to all of you who remember that one! But then in the early 90s a new player came along – the PDF. A simple, minimally-editable, document supporting text and graphics, that revolutionised file sharing. Instead of sending your best work to be accidentally deleted by an enthusiastic reader, you could package it all as a PDF, making it smaller and harder to edit without your say-so. Win-win.
And PDFs have only grown in popularity in the intervening 30 years. They haven’t replaced any of the big hitters in the Microsoft suite, like Apple or Google, they proudly sit side-by-side and cross-compatible with whatever you’re using, be it Pages, Slides, PowerPoint, or the Adobe suite itself.