With Barilliance,

[robiulhasan]

you can optimize for any of the following criteria:

Conversion Rate - Defined by the number of successful purchases divided by the total number of site sessions.
Revenue - The absolute revenue generated.
AOV - The average order value, or the revenue per successful transaction.
Time on Site - How long visitors stay on your site. Note that this is measured from the time the Barilliance pixel is first loaded.
Add to Cart - The percent of visitors who add an item to cell phone lists their cart divided by the total number of site sessions.
Bounce Rate - The percentage of sessions in which the user leave the session immediately after the rule triggered for the first time.
URL Goal - The number of sessions that reach a defined URL divided by the number of total sessions. You can define a specific URL, or a substring. When using a substring, anytime a visitor visits a page with the substring in the URL will count as a success.
Automatic, Machine Learning Optimization
While you can manually weight traffic, you also have the option to use machine learning to find the most effective variation.



To do so, simply check mark "Automatic Optimization". Barilliance will then automatically divert more traffic to the best variations. Fit is defined by the rule goals you specify above.

Viewing Performance in Barilliance

Managing variations and rules is simplified in Barilliance's internal dashboard.



You can view realtime performance of all rules in a single view, and drill down for more detail.