"We won't be modest, we have something to brag about philippines whatsapp number free when it comes to the results of our work. But it never hurts to use the experience and developments of competent colleagues," – comments Svetlana Orlova, head of the contextual advertising department. itb at the largest Yandex conference for advertising agencies itb at the largest Yandex conference for advertising agencies itb at the largest Yandex conference for advertising agencies itb at the largest Yandex conference for advertising agencies The reports mainly discussed private, but very important nuances of the work.
In one way or another, even small web studios and freelancers can more or less set up the same advertising campaigns in Yandex.Direct. You won’t surprise anyone today with Yandex certificates. For example, for our specialists, passing the annual recertification in Yandex.Direct and Yandex.Metrica is a mandatory requirement. Therefore, it is completely logical that at the conference for the strongest players in the Russian Internet marketing market, they did not talk about such trivial and well-known things as, for example, the correct use of negative words and the basic principles of the Yandex advertising network.
On the first day, the main focus of the reports was on the correct work with the client and the use of the latest trends in the advertising industry in practice. Productive and long-term cooperation with the client is possible only when he clearly understands the benefits he receives from investing in advertising. That is why 4 reports on the first day closely touched on the topics of assessing the effectiveness of an advertising campaign and interpreting statistics in a simple and understandable form for the client.