Before you launch a new marketing campaign, you need to understand exactly who you want to address. These people are known as the ‘target audience’. This target audience france phone number list is essentially a group of people who share similar needs and characteristics. As a result, a target group is usually described on the basis of demographic and socio-economic characteristics, for example married men over the age of 40 who earn more than £40,000 and are living in London.
Put simply, your target audience is the group (or different groups) of people who are most likely to purchase your product or service. By narrowing the focus of your marketing efforts and only targeting those who will be most receptive to your marketing messages, you’ll be able to market your business more efficiently and effectively.
Now we’ve outlined exactly what we mean by the term ‘target audience’, we need to look into exactly what a ‘target audience analysis’ is.
In the world of marketing and consumer insights, target audience analysis refers to researching the demographics, interests, and preferences of a group of customers. Audience insights we recommend monitoring include:
Demographics: Age, gender, religious beliefs, and physical location.