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Collaborative creation of educational contentLuxury marketing: what digital strategy should you adopt to capture data without harming your brand image?
Acquisition
Data marketing
Marketing strategy
Customer experience
Adeline
Published on
9/7/2024
11 min read
Acquisition Marketing Strategies for the Luxury Sector
Luxury has always rhymed with exclusivity, prestige and refinement. However, the rise of digital technology is somewhat threatening the strategies implemented by brands in this sector. They are indeed facing a major challenge: adapting their marketing actions to capture data from their prospects and customers while preserving a high-end brand image. As we know, data collection is crucial to understanding preferences, personalizing experiences and strengthening relationships with customers. However, in a sector where massive promotion is to be avoided , how can you obtain this valuable information without harming your reputation? I intend to provide you with some ideas in the following lines.