Additionally, once logged in to their account, users can whatsapp philippines access personalized assistance related to their rides and fares. (More on personalization coming soon.) 3. Make it mobile friendly Make sure your customers can browse your resources on any device by designing responsive pages that adapt accordingly. Many customers will be accessing your self-service resources on their phones, and if your site pages aren’t optimized for mobile, they’ll have a negative experience.
4. Use multimedia content Create different types of content depending on the topic and the amount of detail required. For example, text is effective for FAQ pages that require basic answers, while videos are more effective for detailed product tutorials. For example, Shopify's Help Center offers video tutorials on topics like getting started with the platform and how to migrate to Shopify.
5. Leverage AI Implement AI tools to provide a more comprehensive service (e.g., directing customers to the right resources and improving automated voice and text support). Generative AI tools can also help you improve your existing self-service resources, create new ones, and analyze customer sentiment to improve your support strategy. Learn more about using AI to improve customer service .
6. Personalize interactions Leverage customer data to personalize customer interactions with self-service tools like chatbots and AVIs. For example, a chatbot integrated with your customer data platform (CDP) can expedite a customer’s return request by referencing their last purchase and mailing address. This saves the customer time by not having to provide this information and provides a more seamless experience.