Step 1:
With 100 pages, your content strategy should focus on the content axes . These axes consist of:
Pillar Pages: Comprehensive, in-depth content covering essential topics, such as “The Ultimate Guide to Digital Marketing.”
Group Pages: Supporting articles that address specific aspects of the pillar topic, such as:
"SEO Best Practices for Small Businesses"
"How to use Google Ads to generate leads"
"Top Social Media Trends for 2024"
Link all the pages in the cluster to their corresponding pillar country code area code philippines page to form a cohesive hub. This structure signals to search engines that you are an authority on the topic, which improves your ranking in the entire cluster.
Step 2: Refine your website architecture
As your site grows, it's crucial to maintain a logical, user-friendly architecture. A 100-page website requires:
Hierarchical Categories: Group content into main topics and subtopics. For example, a digital marketing site might have categories like SEO, PPC, content marketing, and social media.
Breadcrumb Navigation: Provide users and search engines with a clear path through your site hierarchy.
URL Structure: Use descriptive and consistent URLs, such as /digital-marketing/seo-tips/for subcategories or individual pages.
A well-structured site improves both user experience and crawling effectiveness, helping search engines better understand your site.
Step 3: Target Broad and Niche Keywords
With 100 pages, you can apply a diverse keyword strategy:
Broad Keywords: Optimize pillar pages for highly competitive terms like “digital marketing strategies.”
Long-tail keywords: Use support pages to target more specific queries like “how to optimize Facebook ads for local businesses.”