This had historically been a royal pain in the butt for many

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SEOs, and we've heard enough positive stories now to feel confident recommending it. Welcome to 2010! Hope everyone had a great holiday break It's that time of year again; the one where we look back on everything we ate during the last two weeks and promise not to do it again in the new year. It's also the time that many of us set new and ambitious goals for our businesses.


Unfortunately, while goals are importan email database uk t and ambition can be admirable, we make the same mistake with our professional resolutions that we do with our personal resolutions. Take the classic weight-loss resolution. The problem with saying that you're going to lose 20 lbs. in 2010 is simple – it's just not actionable. At the end of the year, you'll either have lost 20 lbs. or not, but that outcome is affected by dozens of things beyond your control.


What exactly are you going to do to make it happen? If the answer is wait around and wish for the pounds to melt away, best of luck. Uncontrollable SEO Resolutions Similarly, our SEO goals are too often beyond our control. If you set a goal like "Rank #1 for Keyword X" (a very common SEO resolution, I'm sure), what does that actually mean in terms of action? Are you going to pray to the Google Gods every morning and say 50 Hail Matts to purge your SEO sins (my apologies to our Catholic readers)? If you're worth your salt as an SEO, you have actions in mind that you plan to take, so why not resolve to take those actions in a measurable way? It's fine to have ranking (or weekly searches, CTR, CPC, conversion rate, etc.