Messenger marketing represents one of th russia contact number whatsapp e biggest opportunities to reduce cart abandonment. Over the last decade, Messenger adoption has grown at a staggering pace.
Over 1.3 billion people use FB Messenger
Over 2 billion users on WhatsApp, with over 500mm dau
Better still, messenger apps promise much, much better engagement when compared to other channels.
Open rates between 98%-88%
Better customer experience, with in-app engagements
Barilliance allows you to send your shopping cart abandonment campaigns via FB Messenger. Below is a screenshot of such a campaign.
Better offers improve conversions. One way to create better offers to use demographic data, including time of year and holidays.
Below, Amazon recognizes that Mother's Day presents a clear reason to complete a purchase. They inject a number of personalized mother day widgets. The offer is clear: grab a gift to celebrate your mother.
Next Steps...
The next step is building out your cart abandonment strategy. We've put together a number of successful cart abandonment emails here.
If you'd like to learn more, you can also check out our full Guide on Cart Abandonment here.
Lastly, if you would like to learn more about how Barilliance helps hundreds of leading retailers lower cart abandonment, request a demo here.
What is Omnichannel Retailing: Definition and Primer
Definition: Omnichannel retailing is a cross-channel strategy that focuses on creating a excellent customer experiences.