Companies therefore have to think more carefully about how they can reach their community. Facebook offers many more options for this than just status updates on your own wall. Customer support, maintaining a specialist community in groups , the aforementioned employer branding and the personal networking mentioned above.
Multimedia forms should definitely take on an increasing importance.
In the end, every business, no matter how specialized, leads to the individual instagram data and the end customer. The image of a company is not only shaped by a specialist audience, but is often also perceived by the public.
Facebook pages are ideal for presenting dry material in an exciting way and thereby achieving distribution, recommendations and increased awareness, always as part of a larger communication and content strategy. This not only benefits the traffic on the website, not only the image. Decision-makers and potential employees (see above) also become aware of it this way.
Finding B2B target groups: How it really works
What often remains is the question: "But how do I, as a B2B company, find the right target groups on Facebook?" In this somewhat older article, Facebook specialist Thomas Hutter shows how it's done. The basic principles have of course remained the same, but some details have changed. This article is therefore currently being revised and an updated version will soon be available.