Social channels enable companies to enter into a dialogue with

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Their customers on an equal footing. In addition, most users spend a large part of their online time on a few social networks. They are not only used for interpersonal interaction, but are also used as sources of information. The following graphic shows what happens in our world in one internet minute:

internet-minute-2018

As you can see, the marketing potential of social gambling data morocco networks is immense. But which channels are particularly popular in Germany?

Facebook
With almost 2.3 billion active Facebook users worldwide and 32 million in Germany , this social network has a particularly wide reach. According to the ARD/ZDF online study, 19% of the total population in Germany uses Facebook every day. Men and women are equally represented. In addition, people from a wide range of age groups log in.

Only the algorithm that pre-sorts the posts according to their relevance to the user has become a small disadvantage for companies. This is because posts from company pages are displayed less frequently. This means that companies have to promote posts in order to ensure high visibility.

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Instagram
According to statistics, 1 billion people use Instagram worldwide and there are 15 million users in Germany. According to the ARD-ZDF online study, Instagram usage has continued to increase this year. While 9% of internet users used Instagram weekly in 2017, the number rose by 6% in 2018. Men (14%) and women (17%) are represented on the platform in similar proportions.