You can see how the live notification is sent, communicating how telegram user database popular the product is and providing additional social proof with details like time purchased, and where in the world the customer came from.
13. Communicate value with dynamic images based on cart content (ft: Kickers)
Social Notifications Personalization
Here, Kickers underlines one of their key benefits: the durability of their shoes.
What is interesting about this notification is how they customized the image to match the item in my cart. This tactic makes the message much more effective. As a prospect, I completely understand that this statement pertains to the items in my cart.
We've already broken down triggered cart abandonment email examples in depth here.
I encourage you to check out the post which goes over four of the most effective cart abandonment email templates used by hugely successful eCommerce brands in 2021.
Above, Kohl's triggers an email if you haven't spent your balance of Kohl's cash, driving repeat purchases and in-store visits.
Next Steps
This guide went over the four major ways you can personalize your customer's experience in an eCommerce environment.
If you're ready to select a personalization partner, and want to evaluate how Barilliance can help, schedule a demo here.
However, if you are still building out a personalization strategy, we have other free resources to help:
Define Your Goal - What do you want to accomplish with personalization? How will you know you are successful?
Determine Capabilities - Your goal will determine which eCommerce personalization strategy you want to start with.
Select a Personalization Partner - Finally, you need to select a technology partner that will empower you to accomplish your goals.
We've put together a clear, step by step worksheet to help you select the best personalization vendor for your needs.
It covers the four biggest challenges in eCommerce personalization, and the most essential questions to ask potential partners to make sure they are capable of overcoming these challenges.