Plus, the accompanying video gives some context, by showing how regular users come in contact with WeChat articles in the first place, and how our social marketers use the data in the back-end.
Table of Contents
Logging In
WeChat User Analytics
WeChat Article/Content Analytics
INDIVIDUAL ARTICLE ANALYTICS
AGGREGATE CONTENT ANALYTICS
WeChat Menu Analytics
WeChat Message Analytics
WeChat Interface & Webpage Analytics
WeChat Report Template
Logging In
WeChat’s analytics dashboard is part of the Official Account management area.
We’ll be using it in Chinese, but it is available in English too. Choose japan phone number your language via the link on the top-right with the globe icon.
To login, you’ll need to enter a login and password, then scan a QR code with the WeChat app on your phone. If you have access rights, that will log you in. If you don’t, the administrator will need to authorize your access each time you login.
WeChat User Analytics
WeChat provides an aggregate view of your user demographics, but no user-level data.
Daily Data. There’s day-by-day data on the total number of followers, new followers and cancelled followers.
Filterable by source: All sources, official account search, QR code scan, article menu, article account name, card share, after payment, other.
Device type – Android or iPhone
User demographics. These are based on what the users themselves entered, so aren’t very reliable.
Gender: Male, female, other
Language
Chinese province & Chinese city. There’s no geo-data for users outside of China.
WeChat Analytics Geography Map