Examples of Successful Digital Marketing Strategies
Now that you understand the various digital marketing strat australian business email list gies you can use, let’s look at great examples for inspiration in your activities and campaigns.
Content marketing example: Salesforce+
Salesforce took the leap of launching a streaming service with live and on-demand content. The reason? The company wanted to offer live experiences, original series, podcasts, and other programming with a business slant.
This content service capitalizes on the success of Salesforce’s ‘Leading Through Change’ series, a weekly series of virtual events which provides thought leadership, tips, and resources from Salesforce, business leaders and its community of Trailblazers.
The company sees this content strategy as the future, and indeed it won at the 2022 Content Marketing Awards. According to Colin Fleming, Salesforce’s Senior Vice President of Global Brand Marketing.
“We have this trailblazing spirit within Salesforce and we thought, why not? Why not us? We see the content consumption models through Netflix and Peloton that are being developed and if that’s the future — then we should be first to market with that kind of thing and that’s exactly what you’re seeing us do.”
Influencer Marketing Example: Absolut