Why is digital marketing so important?

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Today, Yle no longer sells anything exclusive to Netflix. And its relationships with social networks are constantly changing. Caution is now required. In Sweden, the priority is proximity to the public to accentuate the group's refocusing on the audience. Through physical interviews (the famous "Fika" cafés in all countries) and via data. SVT has even created a data department on the same level as the other major departments of the group. Cooperation with other Nordic TVs is further strengthened One of the secrets of Nordic success is also the very old cooperation between regional public actors.



The Nordvision association , which has existed since 1959, is currently gambling data brazil accelerating to share the famous great Nordic fictions between its members. Since last year, Nordvision has made available 12 series per year with one year of exploitation rights. By the end of 2019, 200 episodes of high-quality fiction will be available to audiences in these countries. Enough to start competing better with the catalogs of American giants. The bet is obviously to be much better on local content. But the Reuters Institute has thrown a chill over the matter: the BBC has a 1.



5% market share! Publishing this week his study on the challenges of public broadcasting , its director, Rasmus Kleis Nielsen, stunned their leaders in Helsinki with figures from the BBC, often presented as an example of successful transformation. If the BBC still captures 63% of the British radio time today, and 31% of their TV time, it now only represents... 1.5% of their time devoted to digital media . We have indeed moved from " one media to many people " to " many media to many people ".