Text and graphic blocks – without a link in the text In the case where there is no link in the text of the advertising material, the marking should look like this: At the beginning of the text, according to the requirement of Roskomnadzor, a token with erid:xxxx must be placed Below is the advert: Advertisement. OOO “Kuzmich” Schematically it looks like this: Placing markings without a reference in the text Placing markings without a reference in the text An example of advertising that complies with all labeling rules in practice: Example of advertising marking without a link Example of advertising marking without a link The option of placing markings in this version is also acceptable: Another option for placing markings without a link Another option for placing markings without a link In this case, the marking: Advertisement.
OOO “Kuzmich” is applied to the advertising creative, and the indonesia mobile number list token is placed before the beginning of the text. An example of placing a token before text without a link An example of placing a token in front of text without a link A third option for labeling is possible; Roskomnadzor currently has no opinion on labeling advertising in this way: Marking with all data applied to the creative Marking with all data applied to the creative In this option, all marking data is applied to the advertising creative
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Despite the fact that Roskomnadzor has not given an official answer on whether advertising can be marked in this way. Therefore, we draw your attention to the fact that it is best to use the first option, where all marking data is inside the text block, as required by Roskomnadzor. An example of applying all marking data to an advertising creative An example of applying all marking data to an advertising creative 3.
HTML banners In the case of HTML banners, all marking data is entered automatically through the advertising account. You only need to specify all marking data, and the system itself will add it to the banner. Advertising. LLC "Kuzmich" erid: xxxx. It is indicated in the banner menu and is included in the link to the advertising material.
Example of HTML banner marking Example of HTML banner marking 4. Clickable banners The situation is similar to the case with HTML banners, the marking scheme looks like this: Either above the banner or in the banner menu is placed: Advertisement. OOO “Kuzmich” The erid token is embedded in the link kyzmich.ru/?erid=xxxx In practice, it looks like this: Example of clickable banner marking Example of clickable banner marking All banners on resources are defined as advertising, as indicated by the “advertisement” label on each of them.
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